All too many times we hear, "I wish I would have talked to you before we designed our box!” As consumers we have all seen bad packaging. The corrugated boxes are crushed, product is damaged or you simply look at a graphic design and have no idea what is in the package!
I like to use the example of good packaging that has stood up over the last ten years unnoticed. In club stores, companies like to see there name plastered all over the traditional club store trays. The reality is that most club stores purchases are spontaneous. We couldn’t resist the large resealable bag of macadamia nuts for $9.95. The top spot at most Costco stores is a big yellow tray with big bold black print that says “ Beef Jerky." This product has been there for years. No one cares who makes it. They care what it is and what is in the corrugated tray. If you are selling your product in a retail environment and flash your packaging at someone who has never seen it for 3 seconds, would they know what’s in the box? Try it.
The bottom line is we like to solve packaging problems before they go to production, not after. We will always have a sample done, complete with printing before you go to the manufacturing stage. You will know exactly what your packaging and branding will look like before saying yes.
We can provide structural samples, die lines, graphic design, 3D renderings, deviated pricing, pallet configurations, and consulting services.
Contact a design expert at Peek Packaging today, 760-GET-A-BOX.
