Cookie Babies came to us with a 3 pack product box that could use some improvements. We really liked their box style and graphics, especially the front panel which had a very large window allowing customers to get a very good look at the product. To enhance this look, our team modified the rectangular window to have custom shapes for their cookie baby characters to fit into. This helped bring their branding to life while drawing more attention to the product inside the window. Their logo was prominently displayed above the window. The minimal amount of additional content on the front panel keeps the attention on what matters: the product and the brand. One side panel had catchy phrases to describe their product, while the other side shared how the company started. The back panel had a large version of their logo with a call to action to get more information about Cookie Babies. The graphics effectively showed the many sides of their brand while not being too oversaturated with content.
This product also needed a solution to display in Sam’s Club. The box needed to go into a custom tray for a pallet display. Sam’s Club has strict guidelines that customers must follow in order to be eligible to get into the store. Our team used the parameters Sam’s Club provided and worked backwards into a tray size that would work.
The primary problem that we faced is that the tray was not quite large enough to effectively fit onto the pallet without too much underhang. Underhang is when products do not reach the edge of the pallet. To resolve this, we added an extended panel on the back side that rolled over the top of the display and locked into the bottom of the tray. This gave the trays the extra couple inches needed to fit on the pallet while also providing a large, continuous surface to print on. The product boxes were double stacked inside the trays to avoid increasing the height to stay within the guidelines.
Mckaskle Family Farm’s stand-up pouches were designed for a variety of rice. The custom pouches were designed to display the product inside while keeping the product fresh. A clear PET material was used to accomplish this. 48gauge PET has a medium-strength barrier that is good for products needing moisture and air to stay out of the pouch. The inside material layer is a food-grade 3.5mil LLDPE to keep the rice from being contaminated from the outside plastic material. Combining these materials gives you a strong pouch that works well against preventing punctures also. This is critical for a pouch that holds small items like rice that can leak large volumes from a small hole.
Any area unprinted with custom graphics became a window to view the product. This level of customization allowed the window to flow naturally with the artwork on the pouch creating a unique look. Each pouch is well designed to easily distinguish between the different products while maintaining strong brand recognition through similar artwork across the product line.
The pouches deliver with three sides sealed and the zipper pre-opened at the top for a quick fill. As the pouch fills, the bottom gusset fills and expands allowing the pouch to stand on its own. Above the zipper there is enough material for an easy heat seal to close the pouches up. The rice pouches are now ready for the shelves!
The Good Chocolate Company came to Peek Packaging with a problem many companies face. How do I make a unique packaging solution for a product already in a saturated market? This was the start of our progression to a truly different custom packaging solution for their chocolate bar.
What you typically see in stores today are chocolate bars in a fin sealed pouch loosely put into a countertop display, or a basic box individually packaged. To step out of the norm, we designed a custom chipboard envelope. The chipboard envelope presented 4 problems: shelf life, tamper evidence, clean print surface, and ability to sit upright or lay flat.
Shelf life was the quickest to solve as the chocolate bar can be wrapped in foil which has a very good oxygen and moisture barrier.
A large custom size label with a specialty perforation was designed to seal the envelope shut making it tamper evident. In order to open the package, the customer pulls a tab that is lined up with the perforation to open the envelope. The label also creates a smooth continuous surface for graphics instead of having three different sections to try and line artwork on. As with many innovative ideas, this solution came with some push back from the industry as many people thought it would fail. Some said it was too hard to line up the perforation on the envelope, while others said the label would not effectively keep the envelope shut. Peek Packaging’s ability to create structural samples took the guessing away as extensive testing of different sizes and perforations gave us the confidence to move forward with this unique solution.
The next problem was how to display the product on shelves. An envelope does not have a flat edge so it can not stand upright. It also is slightly bowed so it does not lay flat effectively, and the graphics do not show well in this orientation either. The solution was an angled back display in corrugated material. The angled back allows the envelopes to lean back so they do not fall forward in the display. Corrugated material gave the display the strength to stay upright. Later in development, a kickstand was added to the back of the display to give the display more balance.