Influencer Packaging in San Diego

Vuori needed a custom box to send to influencers that would promote their brand. Influencer packaging has become a very popular marketing tool as more customers look to people for shopping advice instead of traditional ads.

Vuori utilized a simple direct print on their logo on the outside of the box. The simple, minimalistic outside print gives a more sophisticated look that you see a lot with brands like Apple leading the way. A custom litho label was used so high quality images of clouds could be printed onto the inside corrugated box. The tag line of “Surround Yourself With Softness” was printed in the clouds to convey the look and feel you would be getting with this product line.

Simple outside graphics with more vibrant inside graphics are a very common approach for custom influencer boxes. This allows for a more interesting unboxing experience as the initial presentation is more mysterious, and it is followed with a more fun unveiling of the product and brand message.