If you are following trends in the Beauty industry like we are, you may have noticed the surge in products containing Cannabidiol – also known as CBD. In order to differentiate Bienfemme from the feel of most CBD packaging, Bien Femme created a bright, beautiful ultra-feminine brand to better relate to their target market.
Having a limited number of color stations, Bien Femme’s packaging originally posed as a challenge due to their multiple PMS colors and gradients. In order to achieve the colors they envisioned without the numerous setups and additional costs, we converted the PMS Colors to 4 Color Process and had the customer attend the press check to approve the content and color for both the boxes and labels. By being present on press, this allowed the customer to see their product come to life and to make sure that the satisfaction was guaranteed by both the customer and the pressman.